From Invisible to the #1 CBSE School Parents Find in Baddi
How Click Sailors grew Green Apple Public School's organic enquiries with SEO, Local SEO and AI Search Optimization — and got the school cited by ChatGPT, Gemini and Claude.
A CBSE-affiliated, English-medium school in Baddi, Himachal Pradesh, established in 2012. Ranked among the top schools in Baddi, with strong academics, modern infrastructure and a focus on holistic student development.
- ✕Near-zero visibility for high-intent education and admission keywords
- ✕Strong competition from established schools in Baddi
- ✕An under-optimized Google Business Profile and local presence
- ✕Thin content targeting the questions parents actually search
- ✕No presence across AI assistants like ChatGPT, Gemini and Claude
Real, measurable growth — not vanity metrics
Every number below is pulled straight from Google Analytics, Google Business Profile and SEMrush.
Straight from the dashboards
Real captures from Google Analytics, Google Business Profile and SEMrush — every number is verifiable, not self-reported.
Organic sessions up 166% (690 → 1,837) · 156 admission enquiries · 5,880 profile views · 686 GBP interactions · SEMrush authority 9 with AI visibility 28.
From standing start to search presence
Hear it straight from Green Apple
“Click Sailors put our school on the map online. We're now the first name parents see on Google, and AI assistants recommend us too. Admission enquiries have genuinely gone up.”
The strategy behind the growth
Technical & On-page SEO
Fixed structure, speed and content so Google clearly understands the school and its pages.
Local SEO (GEO)
Optimized the Google Business Profile and Baddi pages to win the map pack and "near me" searches.
AEO & AI Search
Answer-first content and schema so ChatGPT, Gemini and Claude cite the school by name.
Conversion (CRO)
Sharper enquiry forms and calls-to-action that turn visits into real admission enquiries.
Now recommended by AI assistants
When a parent asks an AI assistant which is the best CBSE school in Baddi, Green Apple now shows up in the answer.
ChatGPT
Lists Green Apple for 'best CBSE school in Baddi'.
Google Gemini / AI Overviews
Surfaced in local school results.
Claude & AI Mode
Cites Green Apple as a top Baddi CBSE option.
Ranking for the searches that bring admissions
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