How Click Sailors grew Green Apple Public School's organic enquiries with SEO, Local SEO and AI Search Optimization — and got the school cited by ChatGPT, Gemini and Claude.
A CBSE-affiliated, English-medium school in Baddi, Himachal Pradesh, established in 2012. Ranked among the top schools in Baddi, with strong academics, modern infrastructure and a focus on holistic student development.
Every number below is pulled straight from Google Analytics, Google Business Profile and SEMrush.
Real captures from Google Analytics, Google Business Profile and SEMrush — every number is verifiable, not self-reported.
| Channel | Sessions | Engaged % | Key events |
|---|---|---|---|
| Organic Search | 1,837 | 70.9% | 90 |
| Direct | 1,232 | 45.1% | 45 |
| Referral & other | — | — | 21 |
| Total | 5,907 | 60.9% | 156 |
“Click Sailors put our school on the map online. We're now the first name parents see on Google, and AI assistants recommend us too. Admission enquiries have genuinely gone up.”
Fixed structure, speed and content so Google clearly understands the school and its pages.
Optimized the Google Business Profile and Baddi pages to win the map pack and "near me" searches.
Answer-first content and schema so ChatGPT, Gemini and Claude cite the school by name.
Sharper enquiry forms and calls-to-action that turn visits into real admission enquiries.
When a parent asks an AI assistant which is the best CBSE school in Baddi, Green Apple now shows up in the answer.
Surfaced for 'best CBSE school in Baddi'.
Cited in school comparison answers.
Recommends Green Apple for Baddi education.
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